Preheat the oven to 350 degrees.
Remove the short ribs from the packaging and pat dry. Rub with olive oil. Then add the seasoning mix per the ingredient section above.
Heat 1 Tbsp. extra virgin olive oil in a Dutch oven over medium to high heat and then add the short ribs.
Brown the meat for 3 minutes per side. Do this in batches if you need to. Don't overcrowd the pot. When done, transfer to a plate and set aside.
Remove all the oil from the pan. You can pour this into a glass container. You will need something that the hot oil won't burn through. But it's important to remove this so the dish isn't overly greasy.
Add another 1 Tbsp. of olive oil and then add in the onion and shallot. Cook for 4 minutes stirring regularly.
Add in the butter and the grated garlic. Stir frequently until the butter melts.
Add in the carrots and celery. Cook for 2 minutes.
Next add the flour and mix well. Cook for another 2 minutes then add the red wine and deglaze the pan, scraping the brown bits as you go.
Add the beef broth and add then add the tomato paste. Simmer on low for 10 minutes.
Add the fresh thyme, oregano, rosemary and bay leaves. Also add in the 2 tsp. of sea salt and 1/2 tsp fresh cracked pepper.
Now add the short ribs back to the pot, cover and bake in the oven for 3 hours.
When done serve immediately with the potatoes or noodles. Additional sea salt and pepper as needed.